About ProformaCo

Terry K. Greenke, MBA, CBA, CVA, MAFF
President & Founder
With more than 30 years of experience in business valuation and financial analysis, Terry K. Greenke has led ProformaCo since its founding in 1992.

Professional Background

• Certified Business Appraiser (CBA) – Institute of Business Appraisers
• Certified Valuation Analyst (CVA) – National Association of Certified Valuation Analysts
• Master Analyst in Financial Forensics (MAFF) – NACVA

Before establishing ProformaCo, Mr. Greenke served as a business manager for a British Petroleum subsidiary, overseeing up to 140 employees. He also worked internationally as a business valuation consultant in South America for British Petroleum, contributing to the company's eventual acquisition abroad.

Expertise Areas

• Mergers & Acquisitions
• Estate and Gift Tax Planning
• Litigation Support and Expert Witness Services
• Buy-Sell Agreements and Shareholder Disputes
• 401(k) investments into businesses
• SBA loans

Irina N. Greenke
Financial Analyst & Accountant
Irina N. Greenke has been an integral part of ProformaCo since 2009, bringing over 15 years of financial expertise to the firm’s valuation and consulting work.

Professional Background
Bachelor’s Degree in Accounting and Finance
Certified Professional Bookkeeper
Certified QuickBooks Specialist

Role at ProformaCo
Since joining the firm, Ms. Greenke has contributed to every stage of the valuation process through:

• Financial data analysis and preparation
• Accounting system reviews and assessments
• Client financial documentation management
• Preliminary valuation research and support
• Quality assurance and report preparation

Her deep understanding of accounting systems and data integrity ensures that each valuation is built on accurate and well-organized financial information.

Expertise Areas

• Financial statement analysis
• QuickBooks consulting and troubleshooting
• Data accuracy and accounting best practices
• Client financial system assessments
• Documentation support for valuations
• Her precision, organization, and client-focused approach make her an essential part of ProformaCo’s reputation for accuracy and reliability.

“Valuing businesses requires more than formulas — it requires understanding the unique factors that drive each company’s worth.”

We know that business decisions can feel overwhelming. That's why we approach every client relationship with honesty, care, and a genuine desire to help. Whether you're celebrating success or facing uncertainty, we're here to provide clarity, support, and valuations you can trust.