ProformaCo

Professional Business Valuation You Can Trust

Serving small, medium, and large businesses — accurate, objective, confidential

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+1 (206) 850-8181

Certified valuators (CVA, CBA, MAFF) and active members of premier industry organizations (NACVA, IBA)

Our Credentials

Why Choose ProformaCo

Decades of proven results in business valuation

Proven Experience

Valuing business since 1995 across recessions, growth cycles, and market changes. Experience you can depend on.
Reliable Results

Delivered professional, reliable valuations for mergers, acquisitions, tax purposes, SBA loans, and more.
Industry Expertise

From manufacturing and retail to technology and healthcare - we understand your business

Terry K. Greenke, CBA, CVA, MAFF

Terry Greenke, the President, founded ProformaCo in 1995 and has been leading the firm's valuation practice for nearly three decades. With over 30 years of experience in business valuations and financial analysis, he brings specialized expertise to every client engagement. As a Certified Business Appraiser, a Certified Valuation Analyst, and a Master Analyst in Financial Forensics, Mr. Greenke has valued companies across diverse industries throughout the United States.

MEET OUR TEAM

Business valuation levels

Business valuations serve different purposes and levels of detail depending on the goal — from internal planning and financing to regulatory or transaction requirements. Each valuation level reflects the depth of analysis required for situations such as SBA lending, 401(k) rollovers, mergers and acquisitions, or preparing a business for sale.
ProformaCo offers three levels of business valuation services designed to align with your specific goals and reporting needs.

Detailed Valuation

A full valuation analysis that results in a Conclusion of Value. This valuation is the most comprehensive and typically ranges from 90 to 110 pages in length. It is a full-text document that includes sections addressing the Company, the purpose and effective date of the valuation, the economic and industry impact, assumptions made, financials, forecasts, methods used, the Conclusion of Value, a reasonable range of value, and more.

Calculation Report

A limited-scope valuation performed under agreed-upon assumptions. A Calculation Report indicates a Calculated Value and does not include all the procedures required for a Conclusion of Value from a Detailed Valuation. Accordingly, if a Conclusion of Value from a Detailed Valuation has been determined, the results may be different, and that difference could be significant. Clients typically choose this level of valuation to save costs, and they are usually small companies. This level of valuation is not acceptable for litigation purposes, SBA loans, or for the IRS.

Summary Valuation

A Summary Valuation, or “Abbreviated Detailed Valuation,” is a shorter, summarized version of a Detailed Valuation – typically for clients that need a high-level overview or internal reference. This valuation has the same due diligence and Conclusion of Value as the Detailed Valuation, but the text component is abbreviated from that of a Detailed Valuation in order to save costs to the client.

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How It Works

Initial Consultation

We discuss your business and valuation needs over the phone. You'll learn about our services, timeline, and what to expect throughout the process.

Engagemnet & Agreement

Once you're ready to proceed, we'll send you a formal engagement letter outlining the scope of work and fee structure. Work begins upon signed agreement and payment.

Data Collection & Analysis

We gather necessary financial documents and business information from you. Our team conducts preliminary analysis and prepares the detailed valuation assessment.

Final Report Delivery

You receive a comprehensive, professionally prepared valuation report that's defensible and ready for your intended use.

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Client Testimonials

“I’ve known Terry Greenke for 30 years as a competent and reliable evaluation Specialist for companies of small to medium size in Revenue. We worked together at a mergers and acquisitions company in Seattle. Then he worked with me at my own company, conducting evaluations and investigative work on companies with revenues ranging from $5 million to $50 million. I found him to be extremely diligent and focused in his work. I would highly recommend him for performing evaluation work of any size or scope“.

Michael Rubel

CEO, The Fuller Trident Group

"Before I became a lawyer, I was an (uncertified) business appraiser. Thus, it is with this specialized knowledge and experience that I can give Terry Greenke’s work my highest endorsement. I have sent Terry multiple client valuation projects over several years. There has never been any question from me, my clients, or my clients’ other accounting professionals as to the accuracy and defensibility of Terry’s analysis. He is a delight to work with, responsive, dependable, and timely in his production of final products. My clients have never complained – which contrasts with the high-dollar, big-city appraisers I used before finding Terry. I give Terry my highest endorsement: 5 out of 5!"

Jeanette Bowers Weaver, JD, MBA

The Law Firm for Business & Entrepreneurs

"Terry Greenke and his team are consummate professionals. Every time they complete a new valuation for us, we learn something we did not know before. The net impact is an improvement in the quality of our accounting and financial processes. Through his diligence, Terry discovered discrepancies that two independent accounting firms had not recognized."

Christopher Eldredge

President, TriMountain Corporation

"In addition to analyzing our financial reports and conducting interviews of my key managers and me, Terry [Greenke] also thoroughly evaluated the competitive marketplace to understand better where we ranked within our peer group and where the market values were probably going. His efforts allowed us to establish a market value for ProCam that was grounded in solid financial and market data. Terry's analysis report was an incredibly valuable tool as we negotiated the ultimately successful sale of ProCam."

Will McAllister

President & CEO, ProCam Machine LLC

"I have utilized Mr. Greenke's services on numerous client valuation projects. The effective manner in which he approaches projects and the thoroughness of his work product have resulted in clients who are both pleased with the results received, and with their ability to utilize his work product effectively to achieve their own objectives."

V. Marc Droppert

Attorney, LearyFranke Droppert, PLLC

"As the Chairman and CEO ofThomas James International I, LLC (Damar Aerosystems, Cashmere Manufacturing, and Valberg Electronics), have known and worked with Terry Greenke since 1998 on numerous valuations for acquisitions and the financing necessary while expanding our operations in aerospace manufacturing and electronic assemblies. Terry provided us with accurate and timely information that enhanced our decision processes.I would recommend Terry unconditionally."

Thorn Kroon

CEO at Thomas James International LLC (Ret)

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